It is important that you know how to create membership sites as well as promote them if you are trying to persuade prospects to join your subscription website. There are many way to do this, although a squeeze page will figure in a number of them. Before discussing how to design your squeeze page, first a few words on general website promotion, and where a squeeze page would figure in this.
Although a squeeze page is a promotional tool designed to get the contact details of visitors to your website, it is not a means of advertising: it comes once the potential customers have been persuaded to visit your website. Before a squeeze page becomes operative, your basic advertising must first have been successful in prompting a prospect to click to visit your landing page: that page can be a pre-selling page, a sales page or a squeeze page, but whichever it is you should offer an opt-in form to your visitors before they leave your website.
Persuading Visitors to Stay
When you promote membership sites you have several problems:
1. Persuade people to read your advert or web page listing
2. Persuade them to click to visit your website
3. Persuade them to stay on your website long enough to read something
4. Persuade them to click to your sales page
5. Persuade them to click on your purchase button
6. Persuade them to part with their cash
That's a heck of a lot of persuading and is why 99% of people that try, fail to make anything online let along make a profit. Where most fail is between items 2-3 and 3-4 above. We must assume here that your advertising has been successful, and that you actually get a visitor to your website.
What Site Statistics Tell You
If visitors click on your advert or listing they must have an interest in your product: in this case your membership site. Your advert might have been "Join our membership site for secrets of a successful marine aquarium." Anybody clicking on that must be interested in the topic. If they leave between 2 and 3 then your site is either no good or they made a mistake.
Your site statistics should tell you how long visitors stay for, and you may have to improve the impact of your site to meet the promise of your advertising. If they leave between 3 and 4 then they might not be ready to join your subscription site. They might be thinking about it, but once they click away you will almost definitely never see them again.
That's what a squeeze page is for! You can use it three ways: you can make your landing page a squeeze page, you can add an opt-in form to each page on your website or you can use an exit popup form. Let's discuss the landing squeeze page, because that's what this is about.
Designing a Squeeze Page
Your landing page should back up your advertising. It should scream out at the visitors exactly how they will benefit from a membership site. Explain all the benefits in bullet points. Don't offer them a big long article to read - provide bullets and bite-sized chunks of text to explain what they will get out of a membership site.
Then offer them a free gift: perhaps the first chapter or two of your new eBook, maybe a free report on a topic relating to the niche, or best of all, an 8-part course on a topic related to the niche. For golf, for example, offer them 8 ways to improve the length of their drive in 8 parts, or 8 ways to catch the best carp and so on. They receive one part every day or two. It has been generally agreed that it takes 7-8 exposures to a product before the average person buys it - hence repetitive TV advertising!
The Opt-in Form
Then provide an opt-in form, explaining your need their contact details (first name and email address) to deliver the gift or course. Stress that their email address will not be given to any third parties, and used only by to contact them with information regarding improving their golf.
Then go on to explain what they get from your golf membership site. Your visitors will either click to your sales page (include your opt-in form there as well) or just fill in the form to get their free gift and leave.
If they leave without filling in the form, you could also use an exit pop-up form that pops up only on exiting the site - with an abbreviated form of your offer. Many dislike pop-ops but if they are leaving the site anyway, what's the harm. There are pop-ups available that show only if the visitor has not already filled it in or purchased a subscription so you don't annoy customers.
That's how to how to promote membership sites using a squeeze page: you can then keep in touch with the prospects by email, and they get the 7-8 exposures to your product when you send them the 7-8 parts of their course.
Although you can promote a subscription website in a number of ways, your site must meet the expectation of your customers once they buy. Check out MemberDesk.com for one of the world's top and most flexible subscription site software packages that can be used to create membership sites to make sure you keep your members happy.
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